Master palette
#E5DFD9Background#171512Near Black#AAA29ADivider#E4DED7Warm White
Self-initiated concept · Brand identity · Packaging system · 2026
NEUROGRAM
Made from oats.
Built from fragments.
A multi-format oat drink packaging system organized around four emotional states and a twelve-part visual archive.
Concept project — not a commercial food product.
4 emotional states
3 carton formats
12 visual fragments
Project overview
Growing up is rarely remembered as a complete picture.
It returns in fragments—places, fears, decisions, pauses, and moments understood only later. NEUROGRAM turns those fragments into a visual archive carried across an oat drink system.
The project began as a personal collage study and was rebuilt as a coherent product family: four flavor identities, three packaging formats, production-aware information zones, and a visual archive that can rotate without breaking recognition.
Four product states
Different moments.
One foundation.
Each SKU owns a color, flavor, emotional territory, and primary fragment while sharing the same packaging architecture.
Packaging system
Four states, shown through one repeatable structure.
The 1.5 L boards carry the complete system logic. Smaller formats use the same hierarchy, artwork rules, and information zones without repeating the full case study four times.
Growth · foundation · clarity
Direction · energy · momentum
Warmth · softness · connection
Pause · reflection · renewal
Each board can be opened full screen. The 500 mL and 350 mL variants follow the same responsive packaging architecture.
Color and format system
A stable presentation field lets each state remain distinct.
The page background stays fixed while product color, collage density, and accent behavior change by SKU.
SKU palette
#DED7CE01 ORIGIN#D6AB7C02 FOCUS#CC9F8803 COMFORT#D9D1C904 RESET#BE995DSesame Gold
Product formats
1.5 L
Home, studio, and professional use.
500 mL
Personal multi-serve format.
350 mL
Compact, on-the-go format.
Fragment archive
Twelve images form a changing record of growth.
Rotating artwork can change the expression of a package while its SKU number, color, and information hierarchy preserve recognition.
01
Growth
ORIGIN
02
Friction
FOCUS
03
Formation
ORIGIN
04
Direction
FOCUS
05
Vulnerability
COMFORT
06
Ambition
FOCUS
07
Connection
COMFORT
08
Momentum
FOCUS
09
Fear
COMFORT
10
Renewal
RESET
11
Excitement
ORIGIN
12
Recognition
COMFORT
Packaging-to-page system
One stable archive, many rotating fragments.
The project address gives the QR system a permanent destination while future package artworks can point to individual fragment anchors.
builtbyzhen.com/neurogram
Daily rituals
From packaging system to everyday moments.
NEUROGRAM extends beyond the carton into quiet daily use — from selecting a drink at home to preparing coffee with intention.
Early study → product system
The distance between the two versions is part of the work.
The redesign preserves the original pressure marks, torn edges, taped repairs, and emotional subjects while introducing repeatable product logic.
Project status
A self-initiated concept, not a commercial food product.
NEUROGRAM is a concept packaging project developed by Zhenhua Chen under Built by Zhen. Product formulations, nutritional information, environmental claims, certifications, regulatory statements, and production specifications shown in the visualizations are illustrative and would require validation before commercial production.
The packaging forms are production-aware concept references; final dielines would be developed with a packaging supplier.